Introducing Rich Snippets from Google
4:53 PM | View Comments | Design, Google, Google Search, News, Search, Technology
As a webmaster, you have a unique understanding of your web pages and the content they represent. Google helps users find your page by showing them a small sample of that content -- the "snippet." for that they use a variety of techniques to create these snippets and give users relevant information about what they'll find when they click through to visit your site. Today, Google is announcing Rich Snippets, a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in web pages.
Rich Snippets give users convenient summary information about their search results at a glance. . When searching for a product or service, users can easily see reviews and ratings, and when searching for a person, they'll get help distinguishing between people with the same name.
It's a simple change to the display of search results, by this users will find the new valuable data & if they see useful and relevant information from the page, they are more likely to click through. Google is beginning the process of opening up this successful experiment so that more websites can participate.
As a webmaster, you can help by annotating your pages with structured data in a standard format. By incorporating standard annotations in your pages, you not only make your structured data available for Google's search results, but also for any service or tool that supports the same standard. As structured data becomes more widespread on the web,