Last year Twitter break deals with search giant Google and new comer Bing for real time data sharing, and as part of the deal both search engines incorporated Twitter social search into the main stream search. Now Yahoo joins them too.

On Wednesday, Yahoo announced the partnership with the popular micro-blogging service which enables yahoo to see real-time Twitter feeds integrated across the Yahoo network.

As Yahoo is already trying to add more and more service to it's "YOU" initiative which is part of Yahoo's drive to deliver personally relevant information from various online sources into entire yahoo networks. As of now you can add Facebook, My space, Orkut, eBay, Flickr, Flixster and many more. Now Yahoo and Twitter entered in content sharing partnership where yahoo will gain access of the social stream.
  • Access to your Realtime Twitter feed on Yahoo Networks.
  • Ability to update status from Yahoo.
  • Twitter Integration into Yahoo Search and Yahoo Properties.
People using yahoo will be able to access their personal Twitter feeds across Yahoo products like Yahoo home page, Yahoo Mail, Yahoo Sports, and others yahoo properties. secondly user able to know what's happening with their friends while they surf Yahoo.

Yahoo also gonna bring the content to Yahoo Search and Yahoo media properties like news, finance, entertainment and sports which will include real-time public Twitter updates.

From our perspective, this partnership represents a big opportunity. This deal is a win-win opportunity for both companies, As Yahoo having 600 million registered users who use the yahoo web properties and also having largest user base in web email, so here is where twitter will gain a larger exposure, while yahoo will gain access to 50 million daily tweets to fulfill the social and realtime data requirement.

Recently, Google introduce it's social product "Buzz" where user can integrate twitter updates into Gmail via Buzz. Here Yahoo doing the same thing but bringing the twitter into entire Yahoo ecosystem. Tweets may be short, but this 140 characters approach can be a big leap for Yahoo to shut off the Google Buzz.

As the Twitter information network grows and expands, it becomes more valuable for every user who participates, for sure.

Now need to see what will happen to Yahoo Meme, which was launched by Yahoo last year as a twitter competitor that never really took off.
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