Digg announce to roll out a new advertising platform for Digg Ads. This ads will be different from the traditional advertisement. As user dugg news stores same way user can dugg the Advert. Concept is the more an advert is Dugg, the less the advertiser will have to pay & more an advert is buried, the more the advertiser need to pay.
( Digg's new ads platform which integrated with user submitted content).
So users would have the ability to vote on advertisements in the same way they vote on stories. Just like user can give thumb up or down in Facebook ads, something like that. The better ads, as determined by Digg users, will get more lower cost-per-click. Changes on the site will be visible in a few months
I don't know how would user will react about this, Digg already learned its lesson from the DiggBar fiasco. By changing the way users interacted with links from the site, user got very angry, mostly the heavy users. In this case, the line between advertising and user-submitted content may looks and feel a little too close for some.
According to Digg
Digg Ads will appear alongside stories in the river. The sponsored content will look and feel similar to regular Digg content, but will be clearly marked as sponsored. It may link to stories, video trailers, independent product reviews – many of the same types of content you see on Digg every day. The goal here is to give advertisers a way to present content related to their brands and get immediate input on whether it’s relevant to the Digg audience, or not."' Here’s an example of what the ads might look like:
