Link units are an alternative to standard text ads. Using the same contextual targeting algorithm that targets Google ads to your content pages, link units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.
If you use link units, besides standard text user also see an image ad to the bottom of each of these pages, According to Google this is a positive step & in testing showed revenue improvements for many publishers.
If users clicked to the link unit it serve standard text ads & If no image ads are available for the given topic then it show the original text ads.Advertiser can bid on these image ads on a cost-per-click (CPC) and cost-per-impression (CPM) basis, so you'll generate earnings for valid clicks and impressions.
Link Units are useful because the result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented. Publisher can set up theire link units in adsence
If you use link units, besides standard text user also see an image ad to the bottom of each of these pages, According to Google this is a positive step & in testing showed revenue improvements for many publishers.
If users clicked to the link unit it serve standard text ads & If no image ads are available for the given topic then it show the original text ads.Advertiser can bid on these image ads on a cost-per-click (CPC) and cost-per-impression (CPM) basis, so you'll generate earnings for valid clicks and impressions.
Link Units are useful because the result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented. Publisher can set up theire link units in adsence
