Google Apps Connector for BlackBerry Enterprise Server

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Google is signing up 3,000 business users to Google Apps every day. More & more people are coming to Google Apps but before that all senior business people do use Blackberry with service like push email, Calendar,IM, SMS so to connect Blackberry users with Google Apps today Google announce Google Apps Connector for BlackBerry® Enterprise Server.

By this new software component will make it even easier for mobile users to use Google Apps on BlackBerry® smartphones. It allows users to access Gmail, Google Calendar and Contacts using the built-in BlackBerry smart phone applications they already popular.


So what are the main features ?
  • Mail is pushed to your device so fast email access.
  • Messages read on your BlackBerry show up as "Read" in Gmail, and vice versa.
  • Messages deleted on your BlackBerry are deleted in Gmail, and vice versa.
  • Synced between your BlackBerry and Gmail contacts.
  • Select which folders and labels to sync.
  • one-way sync from Google Apps to your BlackBerry device for Calenders (Two way is coming)
  • Use standard BES Server features to enforce IT policy, push applications, remote wipe devices, etc. (compatible with postini )
What will Google Gain from this step?
  • There are 21 million BlackBerry users in 150 countries. Most of are senior business people which will help Google to gain more customers.
  • Google is signing up 3,000 business users to Google Apps every day & by this Google can provide batter service for enterprises
  • Business guys usually live either on their Blackberry or in Outlook & Google wants those business guys to lose that last habit and to live in Gmail.
Users can also access the email addresses and phone numbers of their co-workers using a company wide Global Address List. Both personal and business contacts saved on Google Apps are automatically synchronized over the air to users' BlackBerry smartphones and integrated into the native Blackberry smartphone applications. To use it, you need BES (BlackBerry Enterprise Server.), but not the Exchange Server. it uses a "native" synchronization protocol.

This feature will available for Google Apps Premier and Education Edition for free of cost in between July 2009.
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