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YouTube rolled out Insight a year ago to help publisher better understand their viewers and how they engage with videos. Along the way, YouTube also introduced features like Demographics, Hot Spots and Community to give you sophisticated ways of analyzing viewer data.

Today YouTube announce a new feature in Google Analytics , tracking for YouTube brand channels. YouTube brand channels allow partners and advertisers to have a hub of content on YouTube, where they can collect videos, publish playlists, and get YouTube users deeply engaged with their brand. Now brand channel owners can get fully enabled Google Analytics reporting on their channel as if it were their own site.

all uploaders can still use YouTube Insight to learn detailed information about their video views and user engagement, now advertisers and partners with brand channels can get even more information about their audience. Brand channel owners can track metrics such as how long visitors stay, repeat visits, bounce rate, and page views per visitor. For those who want to tailor their videos to a specific audience, Google Analytics also provides data about where viewers are located geographically and what languages they speak.

In Short all Google Analytics features that mostly used for website tracking can be use for YouTube brand channels& now it's a vital part of YouTube platform, which attracting millions of video views every day. And, as brand channels have grown in popularity, It will help to understanding channel visitors and their behavior has become increasingly important to partners and advertisers fine-tuning their promotional strategies online.